March travel tech digest: 3 Key AI developments you should know
AI is moving fast, and it’s already transforming the way we search, plan, book, and experience travel.
From search engines evolving into travel agents to AI-generated visuals and integrated booking systems, March 2025 brought major announcements from the world’s leading tech companies. Here’s a concise overview of what happened and why it matters for the travel industry.
Google enhances travel search with AI
Google announced new AI-powered features, including personalised trip itineraries, an expanded Immersive View, and AI-generated hotel descriptions.
Source: Google Keyword Blog
What does it mean for the travel industry
Tourism boards and local providers must ensure their content is structured, verified, and accessible to Google’s systems. Visibility now depends on data quality, not just SEO. Destinations and services that aren’t digitally integrated risk becoming invisible in AI-powered search.
ChatGPT introduces advanced image generation
OpenAI rolled out a new image generation tool capable of creating high-quality visuals (including stylistic options like Ghibli-inspired art). The tool is now available to free users with usage limits.
Source: OpenAI
What does it mean for the travel industry
AI-generated imagery offers a fast, cost-effective way to produce visual content for marketing, storytelling, and creative campaigns. It’s a valuable resource for building mood boards, showcasing imagined experiences, or refreshing existing content with a new visual approach.
Perplexity adds native hotel booking
Perplexity AI announced integrated hotel booking in partnership with TripAdvisor and Selfbook, allowing users to book accommodations directly within its platform.
Source: Perplexity AI News
What does it mean for the travel industry
AI search platforms are shifting from referral models to direct transactions. This trend signals fewer external referrals and more bookings happening inside AI ecosystems. Travel businesses need to rethink distribution strategies and explore ways to integrate seamlessly into AI-driven interfaces.
Key takeaway
AI is no longer just a tool; it’s reshaping search, content, and conversions. For the travel industry, this means moving beyond static listings and traditional SEO towards real-time data, AI-native content, and integrated digital ecosystems. Staying ahead requires adaptation and action.