Launching the HiGem newsletter: AI for Destinations
We’re starting a monthly newsletter about how AI is transforming destination management, from “brochures and websites” to DMO 3.0: intelligent assistants, trusted data and online-to-offline services.
What you’ll get
- Practical playbooks and case studies. Real DMO projects, with results tied to CSAT, NPS, average spend, length of stay, and local channel share.
- Guides and templates. Step-by-step roadmaps, checklists and ready-to-use prompts.
- Market and tech insights. Short briefs on trends, regulation and tools that actually work.
- HiGem product updates. What’s new in our AI trip companion, marketplace, analytics, and how it moves destination KPIs.
- Interviews and viewpoints. Quick conversations with industry leaders and city teams.
Who it’s for
Leaders and teams at national, regional and city DMOs; tourism ministries; digital ecosystem owners; and anyone ready to turn “content and websites” into working AI solutions for visitors and local business.
Frequency and format
3-4 issues per month. A 5–7 minute read with links to useful resources.